History
History
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WWF launched its One Million Sustainable Homes (OMSH) campaign at the World Summit on Sustainable Development in Johannesburg in 2002. The aim of the campaign is to move sustainability from the fringes to the mainstream of UK housing and to help bring about the development of a million new and refurbished sustainable homes by 2012.
WWF’s extensive consultation with a wide range of stakeholders at the early stages of the OMSH campaign revealed six central barriers to more sustainable housing, one of which was the perception that the financial community was uninterested in the sustainability of the housing sector. In 2003, WWF approached HBOS, one of the UK’s largest providers of finance to the housing sector, to propose that the two organisations work together, to explore ways of promoting sustainability in the UK housing sector and the links between sustainability and business performance.
As part of that initiative, Insight Investment, the asset management business of HBOS, and
WWF set out to analyse how well 13 listed UK house-builders understood, and were responding to, the imperative of sustainable development. Upstream was appointed to carry out this analysis. The results of that analysis, undertaken in 2003, were published in our first report Building Towards Sustainability in January 2004. Between March and August 2005, the analysis was repeated, using the same criteria, to assess the progress made by 12 of those companies. The results of this analysis were published in the second report Investing in Sustainability, in October 2005. Following the success of these benchmarks, NextGeneration was launched in 2006 to expand the reach and scope of the initiative.
WWF set out to analyse how well 13 listed UK house-builders understood, and were responding to, the imperative of sustainable development. Upstream was appointed to carry out this analysis. The results of that analysis, undertaken in 2003, were published in our first report Building Towards Sustainability in January 2004. Between March and August 2005, the analysis was repeated, using the same criteria, to assess the progress made by 12 of those companies. The results of this analysis were published in the second report Investing in Sustainability, in October 2005. Following the success of these benchmarks, NextGeneration was launched in 2006 to expand the reach and scope of the initiative.